For the first time in the magazine's history, Vogue Mexico featured the 'muxe' woman Estrella Vazquez on its cover. The term muxe -- which is thought to be derived from the Spanish word "mujer," meaning women -- refers to "Indigenous transgender women who easily mix gay male and feminine identities."
On the cover, Vazquez is sporting a traditional huipil garment adorned with colorful flowers while holding a pink fan. The spread also includes a dozen other muxes in elaborate and colorful garments. Both the designer and weaver view this progressive cover as a symbol of the changing societal dialogue around muxes in Mexico. According to Vazquez, "There’s still discrimination, but it’s not as much now and you don’t see it like you once did," a statement which bodes well for an inclusive atmosphere in Mexico.
Indigenous Transgender Woman Ambassadors
Vogue Mexico Featured a ‘Muxe’ Woman on Its Cover
Trend Themes
1. Inclusive Representation - Businesses can leverage this trend by embracing and representing diverse gender and sexual identities in their marketing and branding efforts.
2. Gender-neutral Fashion - Fashion and retail industries can capitalize on this trend by creating gender-neutral clothing lines that challenge traditional gender roles and stereotypes.
3. Social Acceptance of LGBTQ+ - Companies can seize opportunities resulting from this trend by supporting and advocating for equality and social acceptance of the LGBTQ+ community.
Industry Implications
1. Fashion - Fashion companies can create and market gender-neutral clothing lines that appeal to a wider and more diverse audience.
2. Marketing - Marketing agencies can challenge traditional norms and stereotypes by featuring diverse gender and sexual identities in their campaigns.
3. Advocacy - Non-profit organizations can take advantage of this trend by advocating for equal rights and protections for the LGBTQ+ community.