The MUTHA deodorant is a new hygiene product designed for those with fast-paced lifestyles. Whether an on-the-go parent or workout junkie, the new deodorant is athlete-approved and long-lasting.
The formula provides a silky application and absorbs quickly - leaving the skin dry and fresh. The scent has subtle tones of bergamot and mint, which was inspired by the laid-back Mediterranean life. Ingredients include a prebiotic designed to protect the skin's microbiome, an anti-microbial sage to ensure long-lasting wear, and a selection of natural oils to hydrate the skin. Its key ingredient in reducing odor is arrowroot powder - a toxin-eliminating agent.
The product retails at $30 USD and ships throughout the US and Canada.
Athlete-Approved Deodorants
The 'MUTHA' Deodorant is Athlete-Approved and Safe During Pregnancy
Trend Themes
1. Athlete-approved Deodorants - The trend of specialized deodorants catering to athletes and people with active lifestyles presents an opportunity for companies to develop products that emphasize durability and hygiene.
2. Natural Ingredients in Personal Care Products - The trend of incorporating natural ingredients in personal care products presents an opportunity for companies to create products that emphasize health and sustainability.
3. Prebiotics and Microbiome-enhancing Products - The trend of incorporating prebiotics and microbiome-enhancing ingredients in personal care products presents an opportunity for companies to target consumers concerned with maintaining healthy skin and promoting a balanced microbiome.
Industry Implications
1. Personal Care - The personal care industry has an opportunity to innovate by catering to athletes and people with active lifestyles, and by incorporating natural ingredients and microbiome-enhancing elements in their products.
2. Athletic Apparel - The athletic apparel industry has an opportunity to enhance its product offerings by developing deodorants and hygiene products that cater to athletes and people with active lifestyles.
3. E-commerce - The e-commerce industry has an opportunity to promote and sell specialized deodorants catering to athletes and people with active lifestyles, and to market products that incorporate natural and microbiome-enhancing ingredients.