GT's Living Foods, which is known for its range of kombucha beverages, launched a line of adaptogenic teas by the name of ALIVE that takes inspiration from Ayurvedic medicine. In the ancient holistic healing system, various super herbs were used to help to aid with everything from bolstering the liver and immune system to calming anxiety and stress.
ALIVE takes the form of a convenient, ready-to-drink product line that's powered by three main adaptogenic mushrooms—Reishi, Chaga and Turkey Tail—and apple cider vinegar.
The flavors that ALIVE is introducing include: Black Lemon, Cascara Spice, Matcha Vanilla, Guayusa Turmeric, Mate Mint and Pu-Erh Root, and they are said to provide "a crisper, revitalizing alternative to the brand's signature Organic & Raw Kombucha."
Adaptogenic Mushroom Teas
The Ready-to-Drink ALIVE Teas Support the Body's Ability to Fight Stress
Trend Themes
1. Adaptogenic Mushroom Teas - Disruptive innovation opportunity: Explore the potential of incorporating adaptogenic mushrooms into various food and beverage products to promote health and well-being.
2. Ayurvedic-inspired Health Products - Disruptive innovation opportunity: Develop a range of Ayurvedic-inspired products that harness the power of super herbs to address specific health concerns.
3. Ready-to-drink Functional Beverages - Disruptive innovation opportunity: Create convenient and ready-to-drink beverages that offer functional benefits, such as stress reduction and immune system support.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Expand offerings in the health and wellness industry by incorporating adaptogenic mushrooms into a variety of products, such as teas, supplements, and powders.
2. Beverage Industry - Disruptive innovation opportunity: Tap into the beverage industry by developing Ayurvedic-inspired drinks that cater to consumers seeking functional and natural beverage options.
3. Natural Ingredients - Disruptive innovation opportunity: Capitalize on the demand for natural ingredients by creating products that feature super herbs and other natural ingredients known for their health benefits.