Although there are plenty of care products that are designed for either mothers or babies, they are seldom combined into products that are branded for use by both, which is exactly what makes Naturology's 'Mum & Baby Skincare' range such a standout.
The Mum & Baby Skincare collection includes care items in different formats that are made with 90% natural ingredients. As the brand describes on the side of its Nipple Cream, the product is "completely safe for your little bundle of joy, so no need to wash off before the next feed."
Because many new parents take care to purchase only the cleanest baby foods and the gentlest care products for their newborns, a skincare range like this reminds adults that they should be investing in self-care that is just as clean and kind to themselves.
Baby-Friendly Skincare Collections
This Naturology Range is Branded for Both 'Mum & Baby'
Trend Themes
1. Combined Mother-baby Skincare - Opportunity for brands to create skincare products that cater to the needs of both mothers and babies.
2. Natural Ingredients in Baby Skincare - Brands can capitalize on the demand for natural and safe skincare products for infants.
3. Self-care for Parents - Opportunity to develop self-care products specifically designed for new parents.
Industry Implications
1. Baby Care - Brands in the baby care industry can expand their product offerings to include combined mother-baby skincare.
2. Personal Care - Opportunity for personal care companies to develop natural and safe skincare products for babies.
3. Wellness - Wellness industry can cater to the self-care needs of new parents by offering specialized products and services.