The Purdey's Multivitamin Fruit Drink has been relaunched by parent company Britvic to help make it applicable for consumers who are looking to increase their energy levels in a healthy manner.
The beverage has been changed to acknowledge consumer preferences for healthier beverage options that are focused on a healthy lifestyle as many shift away from traditional soft drinks. The drink will come in two varieties including 'Rejuvenate' and 'Edge' to offer consumers two choices for refreshment this summer to keep their energy levels up.
The Purdey's Multivitamin Fruit Drink identifies the continued interest amongst consumers in alternative energy as lifestyles become more hectic and they require a way to keep going without reaching for unhealthy alternatives.
Health-Conscious Energy Drinks
The Purdey's Multivitamin Fruit Drink Offers a Delicious Boost
Trend Themes
1. Health-conscious Energy Drinks - The trend of health-conscious energy drinks presents an opportunity for companies to create beverages that provide a natural energy boost without artificial ingredients.
2. Shifting Away From Traditional Soft Drinks - As consumers shift away from traditional soft drinks, there is a disruptive innovation opportunity for companies to create healthier beverage options that cater to this market.
3. Alternative Energy for Busy Lifestyles - The trend of consumers seeking alternative energy options to sustain their busy lifestyles opens up opportunities for innovative energy drinks that provide sustainable, long-lasting energy.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of health-conscious energy drinks by developing new products that meet consumer demands for healthier and more natural energy drink options.
2. Health and Wellness Industry - The health and wellness industry has the potential to benefit from the trend of shifting away from traditional soft drinks by offering nutritious alternatives that promote overall well-being.
3. Fitness and Lifestyle Industry - In the fitness and lifestyle industry, there is a disruptive innovation opportunity to create energy drinks that cater specifically to the needs of active individuals, providing them with sustained energy for their workouts and daily activities.