Those who are familiar with making mug cakes will appreciate being able to make hot snacks and soups in the same way with Mug Shot. The range of healthy and convenient products shares Asian-inspired flavors like Thai and Sweet & Sour Noodles, plus other varieties like Tomato and Herb pasta.
The perfectly portioned meals were created to fuel healthy appetites and share a comforting way to enjoy a meal in a way that's quick yet also immensely comforting, especially thanks to flavors that are familiar. The brand also offers pasta and noodles by the cup in a more familiar instant cup format.
According to the Design Director at Brandon, Bobby Wells, the brand is shifting to position itself as a provider of "Comforting Moments" and the "toned-down colour palette helps to remove any connotations that it’s for kids."
Savory Mug Snacks
Mug Shot Makes Quick, Hot Snacks Out of a Mug
Trend Themes
1. Mug Meals - The rise of Mug Shot highlights a growing trend towards convenient and portioned meals made in a mug or cup.
2. Asian-inspired Flavors - The popularity of Mug Shot's Asian-inspired flavors like Thai and Sweet & Sour Noodles reflects a trend towards international and adventurous food offerings.
3. Healthy Convenience - Mug Shot's emphasis on healthy and convenient snacks and meals taps into a growing trend towards on-the-go and better-for-you food options.
Industry Implications
1. Convenience Food - The convenience food industry could benefit from exploring the mug meal concept to provide easy and quick meal solutions for busy consumers.
2. Packaged Meals - Packaged meal companies can differentiate themselves by offering more diverse and international flavors, similar to Mug Shot's Asian-inspired options.
3. Foodservice - Foodservice providers can capitalize on the trend towards healthy convenience by offering meal options that are both portable and nutritious.