Nature Valley's Soft-Baked Muffin Bars debuted this summer and they share whole grains in a format that's free from artificial flavors, colors and high fructose corn syrup. The bars are made with a base of whole-grain wheat flour, chicory root, non-fat milk and egg whites, and they can be found in classic flavors like Blueberry, Apple Cinnamon and Lemon Poppy Seed.
These bars by General Mills' Nature Valley boast up to nine grams of sugar and two grams of protein, plus four grams of fiber. Unlike muffins, which can sometimes be crumbly when eaten on the go, these handheld bars make perfect portable snacks. A pack of the newly introduced Soft-Baked Muffin Bars contains five snackable bars made with real ingredients like dried fruits, brown sugar, molasses and natural flavors.
Soft-Baked Muffin Bars
Nature Valley is Offering a Convenient New Way to Enjoy the Taste of Muffin
Trend Themes
1. Soft-baked Snacks - General Mills' Nature Valley is redefining traditional snacks with Soft-Baked Muffin Bars made with natural flavors and free from artificial ingredients.
2. Healthy Convenience Food - The Soft-Baked Muffin Bars by General Mills' Nature Valley cater to busy consumers who seek healthy snack options when on the go.
3. Portable Whole-grain Snacks - Nature Valley's Soft-Baked Muffin Bars can be carried with ease and provide the perfect healthy alternative to whole-grain muffins.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to offer healthier and convenient snack options with the development of more whole-grain and natural ingredient-based snack products.
2. Health and Wellness - The health and wellness industry can benefit from the Soft-Baked Muffin Bars by General Mills' Nature Valley to promote their use as a healthy snack alternative for consumers on the go.
3. Retail and Consumer Goods - The retail and consumer goods industry can leverage the demand for health and convenience to produce an extensive line of healthy snack products made with natural and organic ingredients.