The MTN DEW Summer Freeze soda is being added to the brand's refreshment roster as a limited-edition drink that will provide avid fans alike with a new way to enjoy the classic beverage.
The soda features the recognizable citrus flavor of original Mountain Dew, but pairs it with the recognizable taste of red, white and blue ice pops. This imparts notes of cherry, lemon and raspberry to positively affect the refreshment to make it great for summertime enjoyment.
The MTN DEW Summer Freeze soda is being launched in both original and zero sugar options, which will come in 20-ounce bottles, 12-ounce can 12-packs and 16.9-ounce bottle six-packs. The original version of the soda features high fructose corn syrup and caffeine that's sure to boost energy.
Ice Pop-Flavored Sodas
MTN DEW Summer Freeze Has a Signature Frozen Treat Flavor
Trend Themes
1. Ice Pop-flavored Beverages - There is room for more frozen treat-inspired sodas featuring nostalgic flavors.
2. Limited-edition Beverage Offerings - Creating exclusive and time-sensitive beverages can drive excitement and engagement among fans.
3. Alternative Caffeine Sources - Exploring different ingredients to provide a boost of energy can appeal to health-conscious consumers.
Industry Implications
1. Soft Drink Manufacturing - Soft drink companies can experiment with flavor combinations to refresh their product lineups.
2. Food Service - Restaurants can create their own beverage offerings that cater to customers craving novelty and nostalgia.
3. Energy Drink Manufacturing - Energy drink companies can consider healthier alternatives to caffeine such as natural herbs and fruits to appeal to consumers seeking healthier energy options.