The ‘Mr. Porky Crispy Strips’ campaign aims to increase sales of the pork snack and raise awareness of its "keto-friendly" nutritional benefits among millions of sports and fitness fans. Consumers seeking high protein, low carbohydrate choices have recently become increasingly interested in pork snacks, according to research by Tayto Group. In the UK, the ketogenic diet ranks as the second most popular, and ‘Mr. Porky’s Crispy Strips’ are perfect for snacking on throughout the day.
The protein-rich Crispy Strips are available in various packaging styles, including clip-strips and shelf-ready packaging.
"Meat snacks have long been a go-to option for customers seeking for a high protein snack, but Mr. Porky Crispy Strips is quickly building a dedicated following," said Matt Smith, marketing director at Tayto Group. "With 20.7g of protein and only 0.1g of carbs per 35g pack, Crispy Strips really is the protein-packed porky snack."
Keto-Friendly Pork Snacks
Tayto Group Debuts the 'Keto-Friendly' Mr. Porky Crispy Strips Campaign
Trend Themes
1. Keto-friendly Snacks - With the increasing popularity of the ketogenic diet, there is a growing demand for snacks that are low in carbohydrates and high in protein like ‘Mr. Porky Crispy Strips.’ Companies can explore new and innovative ways to create keto-friendly snacks that cater to this market.
2. High Protein Snacks - As more customers become interested in high protein low carbohydrate snacks, companies like Tayto Group can expand their product offerings with new flavors and packaging styles to capture a wider market and disrupt the traditional snack industry.
3. Convenient Packaging - The use of clip-strips and shelf-ready packaging for ‘Mr. Porky Crispy Strips’ can inspire other food and snack companies to create convenient and easy to use packaging options for their products to cater to busy consumers who are always on the go.
Industry Implications
1. Snack Industry - Companies in the snack industry can embrace the growing demand for keto-friendly and high-protein snacks, and adopt innovative approaches in their product development to capture a growing and lucrative market share.
2. Meat Processing Industry - Innovative meat processing techniques can be developed to create new and tasty low-carb high-protein meat snack products to disrupt the traditional meat snack industry and tap into the growing demand for keto-friendly snacks.
3. Fitness & Sports Industry - The fitness and sports industry can partner with snack companies like Tayto Group to promote keto-friendly and high-protein snacks as a healthy and convenient option for their customers, creating a new revenue stream and impacting the nutritional product industry.