If you've ever wished for a mozzarella stick that was as big as a French fry, Burger King's new Mozzarella Fries will sound like a dream come true.
On Monday, February 13, 2023, Burger King is set to start testing new Mozzarella Fries and new Churro Fries at select locations in Columbus, Ohio. Just as the name suggests, the new Mozarella fries are breaded, fry-shaped mozzarella sticks that are fried until crispy and served with a cup of marinara sauce for dipping. On the other hand, the new Churro Fries are strips of pastry dough that have been crispy fried, tossed in cinnamon sugar, and served warm. Both of the new fries are available in orders of four, eight, or 12 pieces.
Crispy Cheese-Filled Fries
Burger King is Testing New Mozzarella Fries in Columbus, Ohio
Trend Themes
1. Breaded-mozzarella Fries - Developing breaded mozzarella fries recipe and marketing strategies that appeal to the consumer’s desire for creative snacking experiences.
2. Pastry Churro Fries - Exploring innovative pastry, cinnamon sugar, and shape combinations for churro fries as well as creative packaging strategies to make them more appealing to the consumer market.
3. Fast Food Side Orders - Experimenting with alternative fast food side orders and flavor combinations to offer customers new and different experiences and drive repeat business.
Industry Implications
1. Fast Food Industry - Fast food chains can capitalize on new snack item trends to drive repeat business and expand their menu options.
2. Frozen Food Industry - Frozen food companies can create and market their own versions of mozzarella and churro fries to capitalize on the rising demand for innovative frozen snacks.
3. Food Packaging Industry - Innovative packaging companies can provide new packaging designs that enhance the presentation and convenience of mozzarella and churro fries, making them more appealing to consumers.