Nutri-Grain Throwdowns takes the form of an app that provides challenges and a multi-level mobile gaming experience to active teens with smartphones in Australia.
The app has teens pick an interactive challenge, something like "Balance," "Slo-Mo," or "Mashup" and take on friends and people across the Internet to prove that they are the best at that particular thing. If you happen to be great at something like skating, biking or dancing, teens are encouraged to show off a skill that really makes them shine. After sharing a video to Instagram tagged with #Throwdowns, Nutri-Grain gets teens to challenge more of their friends on Instagram in an attempt to keep the momentum going and encourage users to one-up each other. In addition to some grand prizes, there are daily bonuses that are given out too.
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
Trend Themes
1. Mobile Gaming Challenges - The trend of mobile gaming experiences that provide challenges to engage and motivate users to be active.
2. Interactive Social Competitions - The trend of interactive challenges and competitions on social media platforms that encourage users to showcase their skills and engage with friends and followers.
3. Gamified Fitness Tracking - The trend of gamifying fitness by incorporating challenges and rewards to incentivize users to track and improve their physical activities.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create mobile gaming experiences that promote a healthy and active lifestyle.
2. Sports and Fitness - Opportunity for sports and fitness companies to leverage interactive challenges and competitions to engage a younger, tech-savvy audience.
3. Social Media Marketing - Opportunity for social media marketing companies to develop gamified experiences that encourage user-generated content and promote brand engagement.