There's nothing scarier for a trick-or-treater on Halloween than coming across an empty candy bowl and this October, the first-ever M&M's Halloween Rescue Squad is deploying to keep the sweet treats flowing and stop disappointment from occurring.
According to a survey commissioned by Mars, nearly half of Americans who celebrate Halloween have worried about running out of candy for trick-or-treaters and 89% say they have eaten at least some of the candy intended for trick-or-treaters prior to October 31st. Whether they've snacked too hard or shared generously with the neighborhood, people can rest assured that their stash remains well-stocked thanks to M&M's Halloween Rescue Squad, which will refill trick-or-treat candy bowls for free in partnership with Gopuff.
For all sorts of candy emergencies, the squad will be on call starting at 3PM ET on October 31st.
Candy Emergency Squads
The M&M's Halloween Rescue Squad Replenishes Candy Bowls for Free
Trend Themes
1. Candy Emergency Solutions - The M&M's Halloween Rescue Squad provides on-call candy bowl refills for trick-or-treaters to prevent disappointment.
2. Preventing Candy Shortages - Nearly half of Americans who celebrate Halloween have worried about running out of candy, leading to a disruptive opportunity for candy companies to offer refill services like the M&M's Halloween Rescue Squad.
3. Candy Consumption Patterns - 89% of Americans have admitted to eating some of the candy meant for trick-or-treaters before Halloween, indicating a disruptive opportunity for candy companies to devise new strategies to meet demand.
Industry Implications
1. Candy Industry - The M&M's Halloween Rescue Squad highlights the need for innovative solutions in the candy industry to prevent candy shortages and meet consumer demand.
2. Delivery Services - Partnerships between candy companies, like M&M's and Gopuff, signify a disruptive opportunity for delivery services to expand their offerings by providing on-demand candy replenishment services.
3. Seasonal Retail - The concept of candy emergency squads prompts a disruptive opportunity for seasonal retailers to offer unique services, such as on-call restocking options for trick-or-treat candy bowls.