M&M's Flavor Remix is a new digital experience that lets M&M's fans mix and match a custom blend of up to three M&M's flavors and more in a gift jar or bulk candy bag. Inspired by the popular in-store experience, Flavor Remix is arriving just in time for the holiday season, when people will be looking for unique, thoughtful presents to share with others.
With this new way to create custom M&M's gifts, fans can mix and match flavors like Caramel Cold Brew, Dark Chocolate Peanut, Fudge Brownie and Classic Milk Chocolate.
Beyond the all-new online Flavor Remix experience, M&M's is launching its annual Holiday Gift Guide, which spotlights everything from Holiday Gift Bottles to Holiday White Chocolate Toasty Vanilla M&M's.
Custom Candy Gifts
M&M's Flavor Remix Lets Fans Mix and Match Custom Assortments
Trend Themes
1. Custom Candy Gifts - M&M's Flavor Remix allows fans to create personalized M&M's gift jars or bulk candy bags with up to three different flavors.
2. Mix and Match - M&M's Flavor Remix offers a digital platform for fans to mix and match unique flavor combinations of M&M's candies.
3. Holiday Gift Guide - M&M's annual Holiday Gift Guide showcases a wide range of festive gifting options, including Holiday White Chocolate Toasty Vanilla M&M's.
Industry Implications
1. Confectionery - The confectionery industry can explore digital customization platforms like M&M's Flavor Remix to offer personalized candy gifts to customers.
2. E-commerce - The e-commerce industry can integrate interactive digital experiences, such as M&M's Flavor Remix, to enhance customer engagement and drive sales.
3. Gifts and Specialty Foods - The gifts and specialty foods industry can leverage the trend of personalized gifting by showcasing unique options like M&M's custom candy assortments.