A viral video resulted in Arby’s creating the $5 Missing Menu Meal when TikTok user John Casterline purchased a $25 flat-screen TV and found that it could only display the Arby's menu. Millions of views and a fun back-and-forth between the company resulted in a social media campaign to reclaim the missing menu and the chance for Arby's to create a memorable moment with lasting impact.
The $5 Missing Menu Meal was offered for a limited time, giving people the chance to participate in the saga by purchasing a Classic Roast Beef, Loaded Curly Fries and a small fountain drink for a limited time at participating locations. Eventually, Arby's did get its TV back and Casterline got to claim the Missing Menu Meal for himself and share the deal with his audience.
Social Media-Inspired Meals
Arby's $5 Missing Menu Meal Was Created After a Viral TikTok
Trend Themes
1. Viral Marketing Meals - Restaurants can capitalize on the social media trend by creating limited-time menu items that are inspired by viral content.
2. Interactive Consumer Engagement - The Arby's TikTok campaign shows the value in engaging with consumers online and creating interactive experiences that capture people's attention.
3. User-generated Menu Items - Social media users can be tapped for ideas to create unique, custom menu items that generate buzz and excitement among consumers.
Industry Implications
1. Fast Food - Fast food chains can use social media campaigns to create buzz around their limited-time menu items and drive traffic to their restaurants.
2. Marketing - Marketing agencies can help restaurants create social media campaigns that engage consumers and generate buzz around their products.
3. Technology - Technology companies can create products that help restaurants create interactive digital experiences that keep consumers coming back for more.