The Misfit team started off as a juice company that fought food waste by creating blends with so-called "ugly" produce and now Misfit Foods is redirecting its focus to veggie and meat sausages. The brand recently introduced its Kale Citrus Chimichurri, Sweet Potato Andouille and Squash Sweet Italian sausages, each of which features a split of 50% humanely raised, antibiotic-free, hormone-free chicken and 50% vegetables.
With these products, Misfit Foods aims to help people reduce their consumption of meat, promising that it has found the "perfect blend of sausage for veggie lovers, and veggies for sausage lovers."
While many food brands are focused on creating innovative plant-based burger patties—some of which are introducing blended formulas with meat and veggies—Misfit Foods identified a unique opportunity to create change within the sausage category.
Veggie-Infused Sausages
Misfit Foods' Sausages Combine 50% Chicken and 50% Veggies
Trend Themes
1. Vegetable-infused Meat Products - Opportunity for companies to develop meat products that incorporate vegetables in unique ways
2. Reduced Meat Consumption - Misfit Foods' sausage blends offer a way for consumers to decrease their meat intake while still enjoying meat-based dishes
3. Innovative Blended Meat and Veggie Products - Companies can experiment with blending meat and vegetables to create new and unique products, such as sausage and burger patties
Industry Implications
1. Meat Processing - Meat processors can consider incorporating more vegetables into their products to appeal to consumers seeking more plant-based options
2. Plant-based Meat Alternatives - Plant-based meat companies can explore innovative ways to combine meat and vegetables for unique products
3. Food Waste Reduction - Companies focused on reducing food waste can look to Misfit Foods as an example of repurposing 'ugly' produce and creating new products from it