Mira is the first virtual influencer from the British department store chain Marks & Spencer and she already has her own Instagram account with thousands of followers. Mira (which stands for Marks & Spencer, Influencer, Reality, Augmented) is the first virtual influencer from the chain and she's helping to expand the M&S Insiders influencer program. As part of this program launched in 2018, Marks & Spencer colleagues discuss style, inspiration and products with their followers on social media. Now, Mira is joining this program and she aims to reach a younger audience.
With the introduction of Mira, the department store chain is also launching its first dedicated live shoppable Christmas series on its website. On a weekly basis, customers can tune in to learn more about a product range and get their questions answered.
Virtual Department Store Influencers
Mira is Joining the M&S Insiders Influencer Program
Trend Themes
1. Virtual Influencer Marketing - Other businesses can adopt the use of virtual influencers to promote their products and services, reaching a broader audience and engaging with impactful marketing strategies.
2. Augmented Reality in Retail Marketing - Brands can leverage augmented reality technology to develop virtual experiences to enhance communication and engagement with their target consumers.
3. Live Shoppable Content - Businesses can equip their online platforms with live shoppable features to offer a convenient shopping experience to their customers while creating an interactive environment that boosts sales.
Industry Implications
1. Retail - Retail companies can use virtual influencers to promote their products and services, and also leverage augmented reality and live shoppable content to create an interactive digital ecosystem that attracts and retains customers.
2. Marketing - Marketing companies can utilize virtual influencers, augmented reality, and live shoppable content to help their clients engage with the target consumers and increase brand awareness, ultimately resulting in higher sales.
3. Fashion - Fashion companies can adopt virtual influencers to promote their products and use augmented reality technology to showcase their products, and also incorporate live shoppable features into their websites to offer a seamless and interactive shopping experience to their customers.