Coca-Cola's Minute Maid brand is planning to introduce a line of canned Aguas Frescas refreshments next year, which promise to appeal to Gen Z's desire for unique flavors and indulgent experiences with a globally inspired twist. The canned juice drinks are set to be launched in hibiscus, mango and strawberry flavors and they're not only full-flavor but also boast half of the calories of competing products.
Unlike some canned drinks, these convenient juice beverages from Minute Maid are designed to be disrupted before opening so they include an icon of a maraca that ties in with the theme of the Mexican-inspired, water-based fruit drinks. All of these Aguas Frescas beverages come in at just 90 calories per 15.5-ounce can.
Canned Juice Beverages
The Minute Maid Aguas Frescas Beverages Speak to Gen Z
Trend Themes
1. Canned Aguas Frescas Beverages - The introduction of canned Aguas Frescas drinks by Minute Maid presents an opportunity for beverage companies to create unique globally inspired flavors that cater to Gen Z's indulgent cravings.
2. Healthy Canned Juices - The launch of Minute Maid's low-calorie canned Aguas Frescas beverages signals an opportunity for other juice companies to innovate and create healthy canned juice drinks that appeal to health-conscious consumers.
3. Disruptive Packaging Design - Minute Maid's innovative packaging that includes an icon of a maraca that is designed to be disrupted before opening presents an opportunity for other companies to think outside the box and create unique packaging designs that enhance the overall consumer experience.
Industry Implications
1. Beverage Industry - The introduction of Minute Maid's canned Aguas Frescas drinks presents an opportunity for other beverage companies to expand their product line and tap into the growing demand for unique and innovative beverages.
2. Packaging Industry - Minute Maid's innovative packaging design presents an opportunity for packaging companies to create unique and eye-catching designs that can help brands stand out on shelves and appeal to consumers.
3. Food and Beverage Retail Industry - The launch of Minute Maid's canned Aguas Frescas drinks can create an opportunity for food and beverage retailers to offer unique and globally inspired beverage options that cater to the evolving tastes of Gen Z consumers.