Extravagant veils, delicate floral details and lots of lace are found on many popular bridal gowns but D2C bridal brand Floravere newly launched a collection of casual Weekend Looks for the minimalist bride.
Some of the styles from Floravere include non-traditional menswear-inspired jumpsuits and others take the form of two-piece party dresses with pockets that are made in elegant materials like matte satin. Knowing that the needs of brides today are much different than just a few decades ago, these simple and transitional styles have the ability to work for multiple occasions, including everything from rehearsal dinners and receptions to city hall weddings.
One of the standout styles is the Z. Hadid knee-length "little white dress," which has removable straps and takes aesthetic cues from the late legendary architect Zaha Hadid.
Pared-Back Bridal Styles
Floravere's 'Weekend Looks' Offer Simple Styles for the Minimalist Bride
Trend Themes
1. Casual Bridal Wear - Floravere's 'Weekend Looks' collection offers minimalist brides the opportunity to wear simple and casual styles for their wedding day.
2. Transitional Styles - Bridal gowns that can be worn for multiple occasions, such as rehearsal dinners and receptions, provide a disruptive innovation opportunity for the bridal industry.
3. Non-traditional Wedding Attire - Floravere's menswear-inspired jumpsuits and two-piece party dresses challenge the traditional idea of what a bride should wear, opening up new possibilities for wedding fashion.
Industry Implications
1. Bridal Fashion - The bridal fashion industry can embrace the trend of pared-back bridal styles to cater to the growing demand for simple and minimalist wedding attire.
2. Direct-to-consumer (D2C) Bridal Brands - D2C bridal brands like Floravere can disrupt the traditional bridal industry by offering unique and casual bridal wear options that cater to modern brides.
3. Wedding Retail - Wedding retailers can pivot their offerings to include casual and transitional bridal styles, providing more options for brides who seek simplicity and versatility in their wedding outfits.