MGA Entertainment is tapping into the rise of mini products as children's toys and expanding the Miniverse with its new Make It Mini Food line. With the all-new Miniverse Make It Mini Food Diner Edition and Make It Mini Food Café Edition, there are two new collections for kids and kids at heart to collect.
These miniatures take the form of shrunken-down yet fully functional items from everyday life and detailed packages to match. With miniature ingredients and a recipe to follow, kids can create their own tiny masterpieces and cure them in daylight or UV light to preserve them permanently. These toys tap into the demand for miniatures, collectibles and DIY crafts all at once, plus they speak to fans of all things sweet like milkshakes, waffles and tarts.
Miniature Baking Collectibles
Make It Mini Food Collectibles Can Be Made & Displayed
Trend Themes
1. Rise of Mini Products - Opportunity for companies to tap into the demand for miniatures and collectibles.
2. Miniature DIY Crafts - There is a growing market for DIY miniature crafts that companies can cater to.
3. Preserving Miniature Creations - Innovations in preserving miniature creations with daylight or UV light can create new opportunities.
Industry Implications
1. Toy Industry - The rise of mini products is creating opportunities for toy makers to create a new line of miniature collectible toys.
2. Craft Industry - The growing interest in miniature DIY crafts is creating opportunities for the craft industry to offer new products and services.
3. UV Preservation Industry - Innovations in preserving miniature creations with daylight or UV light is creating new opportunities for companies in the preservation industry.