The Mind The Gap : Millenials VS Boomers Infographic gets inside the heads of two distinctly different generations of people. Created by Column Five Media for Roozt, the chart compares the consumption patterns of the two cohorts and how starkly the two demographics contrast.
For Millenials, it's all about technology and rapidly evolving change. They are innovators who are constantly looking to the next big thing, and want to incorporate new ideas into better living standards for the people around them.
Boomers, however, are concerned with their future specifically and worry about retirement and investments. They are rooted in tradition and while they are keen to learn about social media sites like Facebook, their technological prowess tends to end there. These people are more worried about whether to move to Florida and if they'll be getting grandkids soon.
Generation Comparing Charts
Mind the Gap : Millenials VS Boomers Infographic Analyzes Age Groups
Trend Themes
1. Technological Innovation - Disruptive innovation opportunities in developing new technologies and solutions that cater to the constantly evolving needs and preferences of Millennials.
2. Retirement Planning - Disruptive innovation opportunities in offering innovative retirement planning services and investment options tailored to the specific concerns and preferences of Baby Boomers.
3. Intergenerational Communication - Disruptive innovation opportunities in creating platforms and tools that facilitate effective communication and bridge the gap between Millennials and Baby Boomers, enabling meaningful exchange of ideas and experiences.
Industry Implications
1. Technology - Disruptive innovation opportunities in the technology industry to meet the demands and preferences of Millennials for new and advanced products/services.
2. Financial Services - Disruptive innovation opportunities in the financial services industry to address the specific retirement planning needs and concerns of Baby Boomers.
3. Social Media - Disruptive innovation opportunities in the social media industry to create user-friendly platforms and features that allow effective communication and engagement between Millennials and Baby Boomers.