For the first time ever, Gatorade is introducing a replenishing Mightnight Ice Thirst Quencher in a dark color in 28-ounce bottles at participating 7-Eleven, Speedway and Stripes stores. The exclusive Gatorade flavor was created in collaboration with 7-Eleven and shares a novel way for people to enhance their athletic performance without sacrificing taste.
Described as having a crisp and refreshing new flavor, Gatorade's Mightnight Ice Thirst Quencher stands out on store shelves for its deep color and packaging that contrasts with an icy lightning bolt. As well as being able to pick up this limited-edition Gatorade in-store, customers can place their order via the 7NOW Delivery app.
During a special limited-time period, customers can get two bottles of Gatorade Thirst Quencher Midnight Ice for $5, while 7Rewards and Speedy Rewards members can get three for $6.
Dark Sports-Themed Drinks
Gatorade and 7-Eleven Collaborated on the Mightnight Ice Thirst Quencher
Trend Themes
1. Dark-colored Beverages - The introduction of Gatorade's Mightnight Ice Thirst Quencher as a dark-colored sports drink presents a unique trend for beverage companies to explore bold new flavors and innovative packaging designs.
2. Limited-edition Collaborations - The collaboration between Gatorade and 7-Eleven to create the exclusive Mightnight Ice Thirst Quencher sets a trend for partnerships between sports drink brands and convenience store chains to offer unique products to customers.
3. Convenient Delivery Options - The availability of ordering Gatorade's Mightnight Ice Thirst Quencher through the 7NOW Delivery app highlights a trend for beverage companies to leverage digital platforms for convenient and quick product distribution.
Industry Implications
1. Beverage - The launch of Gatorade's Mightnight Ice Thirst Quencher underscores an opportunity for the beverage industry to innovate by introducing dark-colored sports drinks that cater to consumers looking for exciting new options.
2. Retail - The exclusive collaboration between Gatorade and 7-Eleven for the special limited-time edition Thirst Quencher encourages innovation within the retail industry by offering customers unique and limited products through strategic partnerships.
3. Delivery Services - The integration of Gatorade's Mightnight Ice Thirst Quencher into the 7NOW Delivery app showcases an opportunity for the delivery services industry to partner with beverage brands for seamless and efficient distribution of products to consumers.