In order to appeal to Millennial consumers who want to know exactly where their food comes from, but also crave exiting new flavor experiences, Midnight Moon launched a batch of spirits enhanced with simple fruit ingredients. A standout is 'Apple Pie Shine,' which is made from a spirit that's distilled from American corn and enhanced with only apple juice and a cinnamon stick. Midnight Moon describes: "As these ingredients blend and age, they create a 70 proof spirit that tastes just like homemade apple pie."
In addition to offering a moonshine spirit in this pie-flavored variety, Midnight Moon also offers a range of flavors enhanced with berries.
Beyond the juice category, beverage-makers are taking care to use domestic fruits in order to support local agriculture—which also aligns with Millennials' values for health and sustainability.
Pie-Flavored Spirits
Midnight Moon's 'Apple Pie' is Flavored with Apple Juice and a Cinnamon Stick
Trend Themes
1. Enhanced Fruit Spirits - Opportunity for distilleries to create spirits infused with simple fruit ingredients to appeal to Millennial consumers seeking new flavor experiences.
2. Domestic Fruit Sourcing - Opportunity for beverage-makers to use local fruits to support local agriculture and cater to Millennials' values for health and sustainability.
3. Moonshine Varieties - Opportunity for distilleries to offer moonshine spirits in unique flavors like apple pie, targeting Millennials who want to know the origin of their food and crave exciting taste profiles.
Industry Implications
1. Distilleries - Distilleries have the opportunity to explore the creation of enhanced fruit spirits to cater to Millennial consumers and capture a share of the growing flavored spirits market.
2. Beverage-makers - Beverage-makers can capitalize on the trend of using domestic fruits to align with Millennials' values, supporting local agriculture while offering unique flavor experiences.
3. Local Agriculture - Local agriculture can benefit from partnering with beverage-makers to provide domestic fruits for enhanced fruit spirits, tapping into the demand from Millennials for locally sourced, sustainable ingredients.