For the first time ever, Stella Artois is releasing a limited-edition holiday beer called Midnight Lager just in time for Halloween. The black lager boasts a deep color and equally dark notes of Belgian dark chocolate and freshly brewed espresso. The 5.4% ABV lager also boasts an elegant black and gold new look.
The name of the beer was inspired by the legendary headless rider of Sleepy Hollow and as a tie-in, Stella Artois created a map of seven bars where it is offering a first taste of Midnight Lager, and some locations are offering the experience for free.
The first-ever holiday beer from the brand calls back to its origins, as Stella Artois was originally brewed as a holiday gift for the town of Leuven in Belgium.
Spooky Black Lagers
Midnight Lager is Stella Artois' First Limited-Edition Holiday Beer
Trend Themes
1. Holiday-themed Beers - Opportunity for breweries to release limited-edition holiday-themed beers that attract customers during the festive season.
2. Dark and Bold Flavors - As consumers become more adventurous in their taste preferences, there is an opportunity for breweries to create unique, bold, and flavorful beers that stand out in the market.
3. Experiential Marketing - Through events and promotions, breweries can enhance brand loyalty by offering unique and memorable experiences to their customers.
Industry Implications
1. Breweries - Breweries can capitalize on the trend of releasing limited-edition holiday-themed beers with unique flavors to attract customers.
2. Craft Beer - Craft breweries can explore the opportunity of creating niche flavors and experimental brews to stand out in the market and appeal to consumers who are looking for unique beer options.
3. Marketing and Advertising - Marketing and advertising firms can work with breweries to create experiential campaigns and events that entice customers to engage with the brand on a deeper level.