Miami is one of the US cities with the highest UV exposure and to support beach-goers during Skin Cancer Awareness Month, Sun Bum staged a Miami Beach Takeover event.
Sun Bum's Just Use Sunscreen campaign advocates for everyone to use sunscreen, regardless of their brand preferences, and at this event in Miami, the brand provided sun safety education and free SPF. The beach takeover made a splash with a 10-foot sundial to highlight the Five S's of Sun Safety: sunscreen, sunglasses, sun hat, shade, and sleeves, a sand castle building contest, a paddle board contest, beach games and more ways to have fun in the sun.
Sun Bum's Sun Safety Ambassador crew was also on-site, sharing valuable information, resources and tips on staying safe in the sun.