In honor of Cinco de Mayo, the Atlanta-based brewery SweetWater is debuting a Mexican-style lager. Specially designed for warm-weather drinking, the festive beer is the perfect way for consumers to celebrate the Mexican holiday and mark the beginning of the summer season.
SweetWater's new Mexican-style lager is the result of the brewery's new pilot program called 'The Hatchery,' which churns out exclusive new brews. The Mexican Lager is the second beer to come out of the pilot program, the first being the brewery's Mosaic IPA. The new lager is slightly lighter and sweeter than an American-style lager, making it an easy-drinking deer that is perfect for warmer weather. More specifically, the beer is described as "slightly sweet, malty, and tropical fruit aromas."
Set to officially launch on Friday, May 5th, the Mexican Lager is a great option for any Cinco de Mayo celebration.
Festive Mexican-Style Lagers
Sweetwater Created a Mexican-Style Lager for Cinco De Mayo
Trend Themes
1. Festive Mexican-style Lagers - Opportunity to create exclusive, seasonal and themed beers to celebrate holidays and mark the beginning of a new season.
2. Brewery Pilot Programs - Chance for breweries to experiment and create unique brews through pilot programs like 'The Hatchery'.
3. Lighter and Sweeter Beers - Growing demand for easy-drinking beers that are slightly lighter and sweeter than traditional options.
Industry Implications
1. Craft Beer Industry - Craft breweries can capitalize on consumer interest in festive and exclusive brews with special flavors and offerings.
2. Beverage Manufacturing Industry - Opportunity for beverage manufacturers to develop and produce unique, limited-time beers for seasonal celebrations.
3. Alcohol Retail Industry - Retailers can stock and promote exclusive and seasonal beers to attract customers looking for festive options for holidays and special events.