To make the most of the metaverse as a limitless virtual space, Degree Deodorant is teaming up with Decentraland for a world-first metaverse marathon that aims to "help shape the standard of inclusivity and representation in the virtual world." The Degree Marathon is being hosted with Grammy-nominated recording artist Fat Joe (Joseph Antonio Cartagena), and Paralympic Athlete Blake Leeper in late April and it will champion inclusivity and representation in the virtual world.
As the metaverse is still in its infancy, Degree partnered with disability experts to better understand and identify the needs of underrepresented movers in the Metaverse. Together, Degree and Decentraland aim to make it possible for everyone to see themselves represented in the metaverse with audio descriptions for people with visual impairments and non-binary avatars that represent body types of all shapes and sizes.
Inclusive Metaverse Marathons
Degree & Decentraland Champion Representation in the Virtual World
Trend Themes
1. Inclusive Metaverse Representation - There is an opportunity for businesses to create and market virtual environments that are inclusive and representative of people of all abilities, sizes, and body types.
2. Virtual Marathons - In the future, businesses could capitalize on hosting sports events or competitions in the metaverse, reaching a global and diverse audience.
3. Accessibility in the Metaverse - As the metaverse continues to grow, there is potential for businesses to develop and market accessibility options to help those with disabilities better engage with virtual reality platforms.
Industry Implications
1. Virtual Reality - With the increasing popularity and growth of the metaverse, the virtual reality industry has an opportunity to develop and market products aimed at making the experience more inclusive and representative of diverse populations.
2. Sports - Hosting virtual sports events, such as marathons, could be an opportunity for businesses and sports organizations to reach a larger and more diverse audience, without the limitations of physical locations.
3. Disability Services - As the metaverse grows, there is a growing need for companies that offer services and products for people with disabilities to help them better engage in virtual reality environments.