Retail mirrors are an essential part of the clothes-buying process, but the Memory Mirror by Neiman Marcus takes this object to the next level. This high-tech mirror is equipped with a large screen and camera, enabling shoppers to look at multiple shopping options in a 360-degree format that shows multiple colorways, saving them from having to waste time in the dressing room by being choosy about color versus a particular item's style.
Other neat things that the mirror can do includes being able to share an item you're mulling over with a friend, or a sales associate, so that they can suggest similar items or accessories to pair with a garment. For now, the Memory Mirror is in use at the Walnut Creek Neiman Marcus location in California.
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits
Trend Themes
1. High-tech Mirrors - Opportunity for innovation in creating mirrors equipped with screens and cameras to enhance the shopping experience.
2. 360-degree Viewing - Opportunity to develop technologies that allow customers to view clothing options in a 360-degree format, saving time and enhancing decision-making.
3. Interactive Shopping - Potential for creating interactive mirrors that enable sharing and receiving suggestions from friends or sales associates to enhance the shopping experience.
Industry Implications
1. Retail - Opportunity for the retail industry to implement high-tech mirrors to improve customer experience and drive sales.
2. Fashion - Opportunity in the fashion industry to leverage 360-degree viewing technologies to showcase clothing in a more immersive and engaging way.
3. Technology - Opportunity for technological advancements in mirror technology to revolutionize the way customers shop for clothing.