The 'Mechanics of Style' editorial was featured in the March 2012 issue of Baccarat Magazine and had a geeky twist to it. The photos were taken by Olaf Mueller and included Laura Weyel posing as a posh, upper-class citizen.
What really made these photos quite bizarre was the fact that Master Chief from the popular video game series, Halo, was posing as Weyel's man servant. While Master Chief is usually taking down aliens, he has been reduced to pouring tea, operating a massage chair and putting on jewelry. It also appears that Weyel and Master Chief have an intimate relationship so it would seem that he is being whipped pretty hard.
The 'Mechanics of Style' editorial brings gaming characters into real life and puts them in downgraded positions.
Geek-Inspired Gaming Shoots
The 'Mechanics of Style' Photoshoot Involves HALO Characters
Trend Themes
1. Gaming Characters in Real Life - More photoshoots and media content featuring gaming characters in real life settings, promoting nostalgia and interest in popular gaming franchises.
2. Cross-media Collaborations - Collaborations between gaming franchises and other creative industries such as fashion and photography to create unique and engaging content.
3. Subversive Brand Promotion - Using unexpected or subversive methods to promote a brand or product, such as depicting popular characters in unconventional situations or settings.
Industry Implications
1. Gaming Industry - Opportunities to collaborate with other industries such as fashion and photography to create unique content that promotes and generates interest in gaming franchises.
2. Fashion Industry - Opportunities to collaborate with gaming franchises to create unique and eye-catching content that appeals to both fashion and gaming enthusiasts.
3. Advertising and Marketing Industry - Opportunities to use subversive or unconventional methods to promote brands and products, such as incorporating popular gaming characters into unconventional situations or settings.