This example of meat pie branding hails from a small Melbourne-based brand that handcrafts each delicious individually boxed dish. The branding and packaging concept for Chilton's Artisan Foods was created by Hanna Sutanto, who took inspiration from the vibrant city's thriving culture in creating the paper and plastic scheme.
Some of the flavors included in Chilton's Artisan Foods' range are Chunky Lamb & Rosemary Pie, Chunky Beef & Mushroom and Mushroom & Gruyere Pie. Each box is covered in delicate illustrations that recall contemporary Melbourne scenes, with imagery taken from bridges, rivers and of course, the stunning weather. The brand's packaging will surely help the product succeed on store shelves, as Chilton's primarily produces its pies for wholesale distribution.
Aussie Meat Pie Branding
Chilton's Artisan Foods is a Melbourne-Based Meat Pie Brand
Trend Themes
1. Artisan Food Packaging - Disruptive innovation opportunity: Develop sustainable packaging solutions for artisan food products that showcase unique branding designs.
2. Local Cultural Branding - Disruptive innovation opportunity: Use local culture and city imagery as inspiration for branding and packaging in various industries, creating a connection between the product and the consumer's sense of place.
3. Gourmet Meat Pie Market - Disruptive innovation opportunity: Introduce new and unique flavors, and focus on premium ingredients to tap into the growing demand for high-quality gourmet meat pies.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Build sustainable and visually appealing packaging solutions for the food industry that enhance the overall product experience.
2. Branding and Design - Disruptive innovation opportunity: Create innovative branding and packaging concepts that reflect local culture and engage consumers on an emotional level.
3. Gourmet Food Manufacturing - Disruptive innovation opportunity: Develop unique and gourmet food products, such as artisan meat pies, that cater to the growing demand for high-quality, flavorful options.