Oxford University professor Charles Spence, who specializes in sensory perception, collaborated with plant-based food company Strong Roots to create a "meat patch" that's specifically designed to curb bacon cravings. The patch is infused with the scent of bacon so that when a person scratches it, the patch releases an aroma to satisfy their appetite—as studies show that scent alone can reduce food cravings.
The bacon-scented patch was created for meat lovers who want to cut down on their consumption of meat. As many people pledged themselves to a month of vegan eating to kick off 2020, Strong Roots is hoping to help people during the final stretch by taking a Veganuary Response Vehicle on a multi-city tour to share helpful products and these craving-fighting patches.
Bacon-Scented Patches
Strong Roots Collaborated on a Meat Patch to Fight Bacon Cravings
Trend Themes
1. Craving Control Solutions - The creation of bacon-scented patches demonstrates a trend towards innovative solutions for controlling cravings.
2. Sensory Perception in Product Design - Collaborations between sensory perception experts and food companies indicate a trend towards leveraging scents and other sensory factors to enhance product effectiveness and appeal.
3. Veganuary Support Products - The introduction of craving-fighting patches in the Veganuary Response Vehicle tour highlights a trend in offering support and options for individuals participating in vegan challenges or lifestyle.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of scent-based products or alternatives to cater to diverse consumer cravings and dietary preferences.
2. Wellness and Health - The wellness industry can embrace the development of innovative solutions, like craving-curbing patches, to support individuals in managing their dietary habits and fostering a healthier lifestyle.
3. Product Design and Packaging - The product design and packaging industry can incorporate sensory perception expertise to create more engaging and effective products that appeal to consumers' sensory needs and preferences.