When most consumers go to purchase a meat fillet, they do it with the intention of serving the product during a full lunch or dinner meal. OLIVING offers an alternative way to enjoy cooked ham, chicken, turkey and pork in snack-sized single-serve portions that are individually wrapped. The meat fillets are combined with a patented OLIVING recipe that uses extra virgin olive oil.
Inside each multipack, there are eight snack-sized servings of meat that can be eaten conveniently during picnics, work lunches, at home or any other time on the go.
As consumers look to reduce their overall meat consumption, meat is making the transition from a sit-down meal staple to a snack time favorite. As a result, controlled portions set by manufacturers are helping to support better meat-eating habits.
Bite-Sized Meat Snacks
OLIVING Makes Small Meat Fillets for Enjoyment Outside of Meals
Trend Themes
1. Snack-sized Meat Portions - Opportunity for manufacturers to create more convenient and portion-controlled meat snacks for on-the-go consumption.
2. Alternative Meat Consumption - Consumers seeking healthier and more sustainable alternatives to traditional meat meals opens up market for innovative meat-based snacks.
3. Olive Oil Infusion - Using olive oil as a key ingredient in meat snacks offers an opportunity for flavor innovation and health-conscious branding.
Industry Implications
1. Food Packaging - Creating functional and portable packaging solutions that cater to the demand for snack-sized meat portions.
2. Snack Food - Incorporating meat-based snacks that offer convenience and health benefits into the growing market for on-the-go snacking.
3. Health and Wellness - Developing meat snacks infused with olive oil positions brands at the intersection of taste, nutrition, and sustainable eating.