Cindy Crawford launched her anti-aging skincare line, Meaningful Beauty, in 2009 and after decades of success, the brand is expanding to include anti-aging haircare solutions. As the supermodel says, "Women expect their face to age but no one tells us that our hair will age. People don’t talk about it. Could Meaningful Beauty address aging hair concerns similar to the way in which it addresses aging skin concerns?"
Since the scalp is an often overlooked part of skincare, this new haircare line helps to address the importance of scalp care and its role in hair health and aging. The products boast proprietary melon leaf stem cell technology and melon antioxidants for deep moisturization and hydration.
Anti-Aging Melon Haircare
Meaningful Beauty Uses Melon Leaf Stem Cell Tech & Melon Antioxidants
Trend Themes
1. Anti-aging Haircare - There is an opportunity for haircare brands to innovate using anti-aging technology and ingredients to cater to the growing demand for age-defying hair products.
2. Scalp Skincare - The scalp is an often overlooked part of skincare, and there is room for innovation in scalp care products that address hair health and aging.
3. Plant Stem Cell Technology - Brands can incorporate plant stem cell technology into their haircare products for deep moisturization, hydration, and anti-aging benefits.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can create new product lines of anti-aging haircare and scalp care products.
2. Plant-based Beauty - The plant-based beauty industry can incorporate more plant stem cell technology to create anti-aging and deeply moisturizing haircare products.
3. Anti-aging Solutions - The anti-aging solutions industry can expand to include anti-aging haircare products that address hair health and aging concerns.