When you've had a mentally exhausting and stressful day, you are more likely to succumb to junk food cravings for pizza, chips and chocolate. The result is that you tend to feel even more tired and burned out. As scientists say, the problem is not in a lack of willpower, it is a decision fatigue. Our decision-making power is a resource that can be depleted. So if you want to free your brain for more important decisions, you need some shortcuts for other areas of your life.
For people with a pragmatic approach to food, who consider it primarily as a fuel for the body, Saturo developed a convenient, ready-to-drink meal replacement in a bottle. Drinks are available in three flavors Original for frequent consumption without sweetener, Chocolate and Coffee from organic, fair trade coffee.
Each bottle contains 500kcal to replace a full meal and provides 25% of all proteins (24.7g per bottle), carbohydrates, lipids, fiber, vitamins and minerals your body requires. It is a convenient and healthy alternative to fast food and an excellent choice for people who have no time for eating normally, have no desire to cook or figure out what's for lunch or dinner.
Ready-to-Drink Bottled Meals
Saturo's Meal Replacement Drink Fights Decision Fatigue
Trend Themes
1. Meal Replacement Drinks - Brands can explore creating more easily consumable and nutritionally rich meal replacement drinks for convenience and health-conscious individuals.
2. Decision Fatigue Solutions - Brands can develop innovative solutions such as healthy meal replacement drinks to alleviate decision fatigue in consumers who seek convenience and minimal decision making for their dietary needs.
3. Organic and Fair Trade Products - Consumers' demand for healthier food options and maintaining ethical supply chains indicate a growing industry for organic and fair trade meal replacement drinks.
Industry Implications
1. Food & Beverage - There is an opportunity for brands in the food and beverage industry to innovate by creating more nutritionally rich and convenient meal replacement drinks for individuals seeking to optimize their diets.
2. Health & Wellness - The health and wellness industry can leverage the trend of meal replacement drinks to offer innovative solutions for consumers to maintain a healthy diet without compromising time and convenience.
3. Sustainability - The use of organic and fair trade products in the meal replacement drink industry can appeal to consumers looking for more sustainable and ethical alternatives to conventional food practices.