McDonald's and Cactus Plant Flea Market work in collaboration on a special new merchandise collection full of streetwear silhouettes. Every single item is adorned with playful graphic details, making its way on top of the pullover hoodies, tees, short and love sleeve tops, and sweatpants. Some of the looks are detailed with co-randed prints and graphics along with McDonald's characters as well.
Other emblems include the famous golden arches sign, the coffee stirrers, and Big Mac images. Customers are also given the chance to order a mystery jumbo-size plush doll or costumes of the Cactus Buddy or Hamburglar. Notably, the costumes would be arriving just in time for the Halloween season around the corner -- the entire capsule is now available to shop
QSR-Inspired Graphic Merchandise
McDonald's and Cactus Plant Flea Market Drop a Capsule
Trend Themes
1. Streetwear-meets-qsr - Opportunity for QSR apparel collaborations featuring playful graphic details and streetwear silhouettes.
2. Brand Merchandise Capsules - Opportunity to expand brand awareness and increase revenue through merchandise collections.
3. Limited-time Merchandise Drops - Opportunity to create demand and excitement through limited-edition drops of unique merchandise.
Industry Implications
1. Fast Food - QSRs have an opportunity to expand their brand beyond food by releasing merchandise collections.
2. Fashion - Fashion brands can collaborate with QSRs to create unique and playful collections combining streetwear and branding.
3. Retail - Retail businesses can benefit from offering limited-edition drops of merchandise collections to create a sense of urgency and exclusivity.