This stunning collection of french fry fashions, which is appropriately titled 'McDCouture,' was recently unveiled during a runway fashion show. The dress collection is made entirely from McDonald's sandwich wrappers, french fry boxes and paper cups.
The McDCouture collection was created by fashion students at the Miami International University of Art. The highlight of this fashion show was the show-stopping wedding gown made from over 900 white and yellow McDonald's wrappers. This dress was designed by Ricardo Hardouin. It featured a flowing train made from over 900 white wrappers and an elegant red cinch belt made from french fry boxes.
The mouthwatering runway show gave McDonald's great exposure to a unique audience. While these tasty fashions won't be available for purchase, they will be on display at the Miami University of Art and Design. The entire collection used more than 4,600 McDonald's sandwich wrappers, 1,770 fry boxes and 100 McFlurry cups.
Upcycled Fast Food Fashions
The McDCouture Line Features 20 Dresses Made from McDonald's Wrappers
Trend Themes
1. Upcycled Fashion - Creating fashion pieces from unconventional materials, such as fast food wrappers, presents an opportunity for sustainable and eye-catching designs.
2. Eco-friendly Fashion - Using recycled materials in fashion design, like McDonald's wrappers, taps into the growing consumer demand for sustainable and environmentally friendly products.
3. Artistic Collaboration - Fashion collaborations between brands, like McDonald's and art schools, allow for unique and boundary-pushing creations that blend art, fashion, and marketing.
Industry Implications
1. Fashion Design - The fashion industry can explore using unconventional and upcycled materials in their designs, like McDonald's wrappers, to create eco-friendly and artistic clothing collections.
2. Food and Beverage - Brands in the food and beverage industry, like McDonald's, can explore partnerships with fashion designers and schools to promote their eco-friendly practices through unique fashion collections.
3. Art and Education - Art schools and educational institutions can collaborate with brands, such as McDonald's, to provide platforms for student artists to showcase their creativity and sustainability messages through fashion shows and exhibitions.