KP Snacks has expanded its range of McCoy’s Epic Eats crisps in the UK with new flavors that draw inspiration from the quintessential fare one might enjoy on a classic American road-trip.
The potato chips come in the Grilled Cheese and Flamin' Fajitas flavors, which both come in six-packs and maintain non-HFSS recipes. The snacks come as part of the continued expansion of American cuisine-inspired flavors permeating the UK market as a way to surprise and delight shoppers with taste experiences they might not otherwise have encountered or considered.
Marketing Manager Amy Heap spoke on the new McCoy’s Epic Eats crisps flavors saying, "We are delighted to be expanding the popular McCoy’s Epic Eats range with two limited-edition flavours. The McCoy’s brand is famous for delivering innovative, bold-tasting crisps, appealing to consumers looking for new and differentiated products. Inspired by classic American flavours, the new products will disrupt and invigorate the Crisps, Snacks and Nuts category, attracting new buyers and creating excitement in shoppers."
Road Trip-Inspired Snack Chips
McCoy’s Epic Eats Crisps Come in Two New Flavors
Trend Themes
1. American Flavors Globalization - There is an increasing movement towards incorporating quintessential American flavors into international snack offerings, reflecting a cultural fusion that appeals widely.
2. Non-hfss Snack Revolution - The development of non-HFSS (High Fat, Sugar, and Salt) snack options is fostering consumer trust and meeting rising health-conscious demands in the snack industry.
3. Limited-edition Product Craze - The introduction of limited-edition flavors is creating buzz and driving short-term consumer engagement, encouraging frequent purchases and brand loyalty.
Industry Implications
1. Snack Food Industry - Innovative new flavor profiles in the snack food industry are transforming traditional offerings and reaching more adventurous taste buds.
2. Health-conscious Consumer Goods - The rise of non-HFSS snacks reflects a broader trend within health-conscious consumer goods, pushing brands to reformulate and offer better-for-you options.
3. Cultural Experience Products - Products that bring international culinary experiences to local markets are gaining popularity, as they provide consumers with accessible cultural explorations through food.