McDonald's new McCafe Coffee ad shows how coffee helps hard-working moms get through hectic days. With a skew towards women and a focus on the balanced taste of McCafe blends, the new ad effectively sends the message that McDonald's coffee is a tasty and convenient choice for those with busy schedules.
In the ad, a woman drinking from a 'World's Best Mom' mug is seen going about her busy day. While balancing tasks such as fixing her daughter's hair and participating in a video chat with a colleague, she sips on a steaming cup of McCafe coffee. The ad emphasizes the balanced taste of the coffee, while also demonstrating how coffee can fuel busy moms as they go about their day.
Shared across print, digital and social mediums, the McCafe coffee ad perfectly targets working moms looking for a great-tasting coffee to enjoy at home.
Caffeinated Mom Commercials
This McCafe Coffee Ad Focuses on Hard-Working Moms
Trend Themes
1. Convenience Coffee - Disruptive innovation opportunity: Develop a coffee brand that emphasizes convenience and aims to cater specifically to busy moms and professionals.
2. Balanced Taste - Disruptive innovation opportunity: Create a coffee product that focuses on achieving a well-balanced taste, appealing to consumers seeking a satisfying flavor experience.
3. Targeting Working Moms - Disruptive innovation opportunity: Design marketing campaigns and products that specifically target and cater to the needs of working moms, providing them with convenient and delicious coffee options.
Industry Implications
1. Coffee Companies - Disruptive innovation opportunity: Coffee companies can explore strategic partnerships and marketing strategies to capture the attention and loyalty of busy moms and working professionals.
2. Advertising and Marketing - Disruptive innovation opportunity: Advertising and marketing agencies can develop creative campaigns that effectively target working moms, highlighting the convenience and taste of coffee products.
3. Consumer Goods - Disruptive innovation opportunity: Consumer goods companies can venture into the coffee industry by introducing products that appeal to working moms and emphasize convenience and flavor.