Mayonnaise is one condiment that people either love or hate and Kraft is recognizing this with limited-edition mayonnaise jars to please both parties. The Mayo-Divided Jar is actually a pair of jars, one of which is filled with mayon and the other is totally empty—which provides the perfect options for couples where one person enjoys mayonnaise and the other prefers to avoid it.
As part of a contest, the limited-edition pair of jars is being given away on social media via the #MayoDividedCouples tag. For a limited time, fans of the brand on Twitter are invited to explain why their relationship needs a Mayo-Divided Jar and the product in split packaging will hopefully help couples to avoid small spats over food choices going into Valentine's Day.
Divided Mayonnaise Jars
Kraft Created a Limited-Edition Mayo-Divided Jar to Amuse Lovers & Haters
Trend Themes
1. Condiment Division - Creating divided packaging for condiments that are polarizing may lead to increased customer satisfaction and market share.
2. Personalized Packaging - Offering customers personalized packaging options may increase brand loyalty and engagement.
3. Social Media Contests - Creating social media contests that encourage customers to engage with your brand can increase brand awareness and loyalty.
Industry Implications
1. Food Packaging - Food packaging companies may find opportunities in creating personalized packaging and split containers for polarizing condiments.
2. Food and Beverage - Food and beverage companies may benefit from creating social media campaigns and contests to increase brand loyalty and awareness.
3. Consumer Goods - Consumer goods companies can look into creating personalized packaging options to add value to their products and keep customers engaged with their brand.