There are countless fashion brands that offer maternity wear for expectant mothers, but the same can hardly be said of maternity beauty, personal care products and cosmetics. HATCH is a lifestyle and fashion brand that is out to change this with the introduction of its 'Hatch Mama' beauty collection.
All of the products formulated by chemists and herbalists are made with natural and non-toxic ingredients that are pregnancy-safe. This range includes solutions targeted to a variety of specific pregnancy concerns, such as the Belly Oil for stretch mark reduction and the soothing, anti-inflammatory Nipple + Lip balm with mango butter, pomegranate and acai.
The collection also addresses issues such as hair loss after giving birth with its Strength + Shine daily fortifying hair oil, which nourishes with avocado oil and pea sprout essence.
Maternity Beauty Brands
Lifestyle and Fashion Brand HATCH Launched the 'Hatch Mama' Collection
Trend Themes
1. Maternity Beauty Products - The introduction of HATCH's 'Hatch Mama' beauty collection highlights the trend of offering natural and non-toxic beauty products specifically for pregnant women.
2. Pregnancy-safe Skincare - HATCH's 'Hatch Mama' collection demonstrates the trend of developing skincare solutions formulated with pregnancy-safe ingredients.
3. Targeted Pregnancy Concern Solutions - The variety of products in HATCH's 'Hatch Mama' collection reflects the trend of creating targeted solutions for common pregnancy concerns such as stretch marks, hair loss, and inflammation.
Industry Implications
1. Maternity Fashion - The launch of HATCH's 'Hatch Mama' collection presents a disruptive innovation opportunity for maternity fashion brands to expand their product offerings into beauty and personal care products.
2. Skincare and Cosmetics - The demand for pregnancy-safe skincare and cosmetics, as seen in HATCH's 'Hatch Mama' collection, creates a disruptive innovation opportunity for companies in the skincare and cosmetics industry to develop specialized product lines for expectant mothers.
3. Wellness and Health - The introduction of HATCH's 'Hatch Mama' collection underscores the disruptive innovation opportunity for wellness and health companies to create natural and non-toxic products tailored to the specific needs and concerns of pregnant women.