Sapporo Breweries’ Otona no Kutsurogi Jikan Matcha no Osake ("Adult Relaxing Time Alcoholic Matcha") combines matcha and vodka to offer a simpler way for adults to enjoy green tea cocktails.
Notably, this product comes in at a full 20% alcohol, setting it apart from some of the most popular regular and strong ready-to-drink cocktails in Japan. The reasoning behind this high alcohol content is that this product for green tea lovers is positioned as a cocktail base. This versatile mixer could be combined with soda water, milk or even still water for a non-carbonated option.
Green tea cocktails have surged in popularity as consumers are drawn to the refreshing and slightly bitter notes of matcha, which offer a unique twist to traditional mixed drinks.
Alcoholic Matcha Mixers
Matcha no Osake Quickly Creates Flavorful Green Tea Cocktails
Trend Themes
1. High-alcohol Mixers - Sapporo Breweries' matcha vodka mixer disrupts the market by offering a high-alcohol option for green tea cocktails.
2. Versatile Cocktail Bases - Matcha no Osake provides a versatile mixer that can be combined with various liquids, presenting opportunities for innovative cocktail creations.
3. Surge in Green Tea Cocktails - The popularity of green tea cocktails is on the rise as consumers seek refreshing and slightly bitter flavors for their mixed drinks.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the trend of high-alcohol mixers and expand their product offerings with innovative flavor combinations.
2. Beverage Mixers - The beverage mixer industry has an opportunity to create unique and versatile mixer products, such as matcha vodka mixers, to cater to the growing demand for innovative cocktails.
3. Tea and Coffee - The tea and coffee industry can tap into the surge in popularity of green tea cocktails by developing new products and recipes that incorporate matcha as a key ingredient.