As consumer drinking preferences evolve, brands are developing satisfying alternatives to alcohol like cannabis-infused social tonics and Greek brand Mataroa is distinguishing itself with a first-of-its-kind low-dose cannabis-infused beverage called Mataroa Happy. With this gin-based spirit, adults need not give up alcohol entirely if they are interested in mindful drinking.
Catering to a growing demand for a balanced and nuanced cannabis experience with uplifting benefits, the gin-based spirit is bottled at 11% ABV and infused with cannabis oil and damiana. According to the brand, damiana is a plant that's a "natural uplifter with aphrodisiac properties."
Packaged in a cheery yellow bottle, Mataroa Happy is being introduced to the world with a signature serve, the Happy Spritz, prepared with Prosecco and soda water, and fresh lemon as a garnish.
Low-Alcohol Cannabis Drinks
Mataroa Happy is Bottled at 11% ABV and Infused with Cannabis Oil
Trend Themes
1. Balanced Cannabis Experiences - Brands are meeting the demand for a balanced and nuanced cannabis experience with products like Mataroa Happy.
2. Low-alcohol Infusions - Innovative brands are offering low-alcohol infusions like Mataroa Happy to cater to evolving consumer preferences.
3. Mindful Drinking Alternatives - Mataroa Happy provides a unique option for adults interested in mindful drinking without giving up alcohol entirely.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore integrating low-alcohol cannabis infusions to cater to changing consumer tastes.
2. Cannabis - The cannabis industry has the opportunity to develop more products like Mataroa Happy that offer uplifting benefits in a low-dose format.
3. Hospitality - Hospitality businesses can capitalize on the trend of mindful drinking by incorporating products such as Mataroa Happy into their offerings.