Iconic chain convenience store 7-Eleven is taking on mainstream hipster crazes with the recent unveiling of its Mason Jar Slurpees. The mason jars are to accompany the summer 2014 lineup of refreshing and delicious ice drinks -- they are meant to be "on-trend Slurpee accessories."
The new 26 oz plastic mason jars come equipped with matching mustache straws, so all summer long you can snap some hairy-lipped selfies, while promoting your drink of choice. The jars feature four different types of mustache straws, which look like they were designed in the likes of iconic mustaches that sparked popularity from figures like Hulk Hogan and Ron Swanson.
Faux facial hair has been a popular way for both men and women to take playful snaps in the past few years. Mustaches have been a popular decal to use for wedding photos, for party favors and now, for your summer drinks!
Hipster Drink Accessories
7-Eleven is Going Hipster with Mason Jar Slurpees & Mustache Straws
Trend Themes
1. Hipster Drink Accessories - The trend of hipster drink accessories is growing, and brands can create unique and fun drink accessories to appeal to the millennial market.
2. Mason Jar Merchandise - The trend of using mason jars for merchandise is on the rise, and businesses can create new mason jar products for the growing demand.
3. Mustache Obsession - The trend of the mustache obsession is not fading soon, and brands can create mustache-themed products to capitalize on this trend.
Industry Implications
1. Convenience Store - Convenience stores can capitalize on this trend by designing unique and fun merchandise to appeal to their younger market.
2. Beverage Industry - Beverage companies can create unique and fun drink accessories to appeal to the growing millennial market who value drinking experiences.
3. Wedding and Event Planning - Wedding and event planners can incorporate mustache-themed decorations and drink accessories to appeal to the quirky tastes of modern couples.