Martinelli’s 1868 Hard Cider is headed back to the US market as a way to provide consumers with the perfect option to sip the autumn when on the hunt for an apple-forward libation. The drink is crafted with 100% US-grown apples that have been fresh pressed to ensure the utmost attention to a high-quality final product. The cider is made with a blend of Newtown Pippin and West Coast apple varieties that were chosen to give it the signature fresh apple flavor profile that consumers will recognize.
Martinelli’s 1868 Hard Cider is headed to select Whole Foods, Costco, Trader Joe's New Leaf, World Market, Total Wine, Nugget and Bev Mo! locations in Northern California and is expected to be right at home within the brand's existing range.
Revived Old-Fashioned Hard Ciders
Martinelli’s 1868 Hard Cider is Made with 100% US-Grown Apples
Trend Themes
1. Traditional Apple Varieties - The use of Newtown Pippin and West Coast apple varieties highlights a shift towards traditional fruit sourcing in the beverage industry.
2. Local Sourcing - Utilizing 100% US-grown apples showcases a growing emphasis on local ingredient sourcing for premium products.
3. Seasonal Beverages - Promoting the cider as an autumnal drink aligns with the increasing demand for seasonally-tailored beverages.
Industry Implications
1. Craft Beverages - The resurgence of hard cider underscores the expanding craft beverage industry focused on artisanal quality and unique flavor profiles.
2. Local Agriculture - Relying on US-grown apples for production underlines the importance of local agriculture in supporting specialty food and drink markets.
3. Retail Distribution - Distribution through select high-end retailers like Whole Foods and Costco indicates a trend towards strategic retail partnerships for niche products.