'Bali' is a brand that is on a mission to share the many benefits of 100% mangosteen juice with the world through its bottled beverages.
Mangosteen trees take more than a decade to grow and even then, the trees produce fruit only once every two years—as such, the fruit is a delicacy. One of the most powerful antioxidants in the world can be found in the fruit, along with phytonutrients, immune-boosting benefits, anti-inflammatory properties and overall support for one's well-being. Often, fruit juice products are packed with sugars and are stripped of any real nutritional value—Bali touts its products as "nothing like your average fruit juice."
Bali's range of beverages includes the original GLOW, TAO with green tea and LIFE, which is enhanced with the flavor of pomegranate.
Pure Mangosteen Beverages
Bali Shares One-Ingredient Mangosteen Juice with No Added Sugar
Trend Themes
1. Single-ingredient Beverages - The trend of single-ingredient beverages like Bali's pure mangosteen juices offers opportunities for disruptive innovation in the beverage industry by creating unique and healthy beverage options without additives.
2. Superfoods - The trend of incorporating superfoods like mangosteen into beverages provides opportunities for disruptive innovation in the food and beverage industry by offering products that provide numerous health benefits.
3. Functional Beverages - The trend of functional beverages like Bali's juices that offer immune-boosting and anti-inflammatory benefits presents opportunities for disruptive innovation in the beverage industry by creating products with specific health benefits that appeal to health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of Bali's single-ingredient, superfood, and functional beverage trends to offer products that appeal to health-conscious consumers and stand out in a crowded market.
2. Health and Wellness Industry - The health and wellness industry can benefit from Bali's single-ingredient, superfood, and functional beverage trends by incorporating mangosteen and other superfoods into their products and promoting the numerous health benefits they provide.
3. Food Industry - The food industry can embrace Bali's single-ingredient, superfood, and functional beverage trends to develop new products that incorporate superfoods and offer specific health benefits to consumers, contributing to the growth of the industry.