Baskin-Robbins is making the spring more interesting by introducing its own twist on a classic Mexican beverage known as the mangonada or chamango. The frozen beverage is sweet and savory with a hint of heat and Baskin-Robbins combines mango puree with chamoy and Tajín Clásico Seasoning made with mild chili peppers, lime and sea salt. The unique fusion of ingredients promises to be "an unforgettably unique experience."
Baskin-Robbins has been perfecting its version of the Mangonada for more than two years as part of its mission to capture the taste of the Mexican beverage in an authentic way.
As a treat, the brand is introducing a limited-time promotion for those who order a Mangonada through DoorDash for a short time in April.
Savory-Sweet Mango Beverages
Baskin-Robbins' Mangonada Takes after a Mexican Beverage
Trend Themes
1. Sweet-savory Flavor Combinations - The trend of mixing sweet and savory flavors in beverages can be implemented by other companies in different types of products to alter consumer experience.
2. Authentic Flavors in New Beverages - Using authentic flavors from different cultures can become a trend for companies to attract new consumers with unique beverage offerings.
3. Limited-time Promotions for Delivery Orders - Brands can offer promotions specifically for delivery in order to drive more orders to their delivery partners.
Industry Implications
1. Beverage Industry - The beverage industry can implement the trend of using sweet-savory flavor combinations to innovate new products and remain competitive in the market.
2. Restaurant Industry - Restaurants can add dishes or beverages with new flavors that are authentic to different cultures to attract new customers.
3. Food Delivery Industry - Food delivery companies can partner with brands to promote limited-time offers that will attract consumers to their platform for exclusive deals.