Mango Shotta is a summery, spicy tequila that takes cues from the traditional Mexican mangonada recipe. With mango and a hint of heat from jalapeño, this tequila promises "a shot experience unlike any other." Additionally, this new product has a lower alcohol content than the average shot, making it more versatile for enjoying at different times of the day or night.
"We're especially excited to introduce Mango Shotta because it's truly an offering driven by consumer trends and interest - inspiration came in large part from listening to beverage conversations on TikTok," said Lauren Selman, Global Innovation & Commercialization Lead at Sazerac.
This bold and spicy tequila is best served chilled and shot back in a glass rimmed with lime and Tajin.
Spicy Mango Tequilas
Mango Shotta Combines Tequila, Mango and a Kick from Jalapeño
Trend Themes
1. Spicy Tequilas - An opportunity to explore more flavors and spice combinations to entice consumers.
2. Lower Alcohol Spirits - A chance to develop and market new spirits with lower alcohol content that are more versatile for different times of the day or night.
3. Social Media Inspired Drinks - An innovation opportunity to pay attention to trends and conversations on social media platforms like TikTok to create exciting new drinks.
Industry Implications
1. Spirits - An opportunity for the spirits industry to create new products that incorporate unique flavors and spice combinations to attract consumers.
2. Hospitality - An innovation opportunity for the hospitality industry to develop new cocktail menus that feature lower alcohol spirits and social media-inspired drinks.
3. Marketing and Advertising - An opportunity for marketing and advertising industries to use social media conversations and trends to develop new product ideas and campaigns.