Knowing that many consumers are favoring the convenience of cold coffee drinks, 28 COFFEE launched a new type of beverage in an enticing toffee and mango coffee flavor. The ready-to-drink coffee product is made with a base of Arabica and Robusta beans that have been lightly enhanced with a sweetener. On top of this, no milk products are added in order to create a lactose-free product that does not need to be refrigerated.
As well as capitalizing on the popularity of the cold brew movement, the exotic flavors of this drink also make the most of a booming foodie culture that's influencing the average consumer to become more adventurous with new food and beverage choices.
In addition to the flavorful Toffee-Mango variety, 28 COFFEE also makes a similar product with pure Arabica beans for those who favor even more uncomplicated cold coffee beverages.
Mango Coffee Beverages
28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold
Trend Themes
1. Cold Brewing Coffee - Trend towards convenience for on-the-go consumers opens up opportunity for new flavor combinations to gain traction in the market.
2. Exotic Flavors - Growing foodie culture drives demand for interesting and unique flavor combinations.
3. Lactose-free Products - Increasing demand for dairy alternatives provides an opportunity for new product differentiation.
Industry Implications
1. Specialty Coffee Industry - Innovative flavors and benefits like lactose-free and convenient grab-and-go packaging can stand out in a crowded industry.
2. Dairy Alternative Industry - More options for lactose-free products can appeal to consumers looking for healthier choices and those with dietary restrictions.
3. Ready-to-drink Beverage Industry - Introducing new flavor combinations can capture consumers' attention and meet growing demand for on-the-go convenience.