Heading into cold and flu season, Halls put together a limited-edition Man Cold Relief Kit to deal with exaggerated reactions to symptoms of the common cold.
According to a national survey conducted by Halls, 55% of people think that men exaggerate the symptoms of their cold and 54% of consumers feel a "Man Cold" can turn them and people they know into dramatic actors. The brand also found that the number two symptom of the Man Cold is a cough, and stepped in to assemble a solution that all genders can enjoy.
The Man Cold Relief Kit, which can be won on TikTok, contains a hooded blanket for sick days, a 64oz insulated water bottle, a box of tissues and assorted Halls cough drops in flavors like Cherry, Honey Lemon and Mentho-Lyptus.
Sickness Survival Kits
The Halls Man Cold Relief Kit Helps Sufferers Get Through Cold & Flu Season
Trend Themes
1. Gender-specific Healthcare Products - There is an emerging market for healthcare products designed to address gender-specific perceptions and reactions to ailments.
2. Social Media Campaign Kits - Brands are leveraging social media platforms like TikTok to distribute themed kits that engage consumers through interactive campaigns.
3. Comprehensive Illness Kits - The appeal of all-in-one illness kits tailored to alleviate multiple symptoms highlights a growing preference for convenient, holistic care solutions.
Industry Implications
1. Consumer Health Products - Companies in the consumer health sector are innovating with bundled kits that provide comprehensive support for common illnesses.
2. Social Media Marketing - Social media marketing professionals are creating campaigns that not only promote products but also offer interactive and tangible rewards.
3. Gender-targeted Advertising - Advertisers are increasingly crafting messages and products that resonate with specific gender experiences and perceptions of illness.