Malt Riot from The Glasgow Distillery Company gets its name from the malt tax riots of 1725, which played an essential part in the Scotch whisky industry. When protests began in that year, demonstrators banded together to demand a reversal on the tax on malted barley. Bottled at 40% ABV, Malt Riot whisky is said to have woody, sweet and floral notes and a chocolate, fruit and nut finish.
As Liam Hughes, CEO and co-founder of The Glasgow Distillery Company says: "The story of the malt riots is a really powerful one for us to tell. Not only does it heavily involve the people of Glasgow taking a stand for what they believe in, but it was a catalyst that helped forge the Scotch whisky industry as we know it today."
Riot-Inspired Whisky Spirits
Malt Riot Whisky Celebrates the Malt Tax Riots of 1725
Trend Themes
1. Historical-inspired Alcoholic Beverages - There is an opportunity for distilleries to create unique and culturally significant alcoholic beverages inspired by historical events like the Malt Tax Riots of 1725.
2. Storytelling Through Branding - Crafting a powerful story behind the creation of a product can help a brand differentiate itself in a crowded market.
3. Flavored Whisky - Innovative flavor profiles in whisky, like those found in Malt Riot, can attract new and younger audiences to the traditionally older and more traditional drink.
Industry Implications
1. Distilleries - Distilleries can create unique and culturally significant alcoholic beverages to stand out in a crowded market and tap into consumer demand for storytelling and history-inspired products.
2. Alcoholic Beverage Industry - The success of Malt Riot and other historical-inspired, flavored alcoholic beverages show there is an opportunity for the industry to innovate and meet changing consumer preferences.
3. Luxury Spirits Industry - Creating high-end and premium versions of historical-inspired alcoholic beverages, like Malt Riot, can tap into the growing demand for luxury spirits among affluent consumers.