French luxury beauty brand Lancôme Paris has introduced an innovative makeup rewards program that encourages beauty consumers to use their social media accounts to gain discounts.
While selling products is an important part of any brand's success, it is equally as important to keep up a brand image using cutting edge resources like social media. Lancôme Paris is encouraging its consumers to engage with the brand via social media in order to collect makeup rewards and discounts on high-end cosmetic and skincare products. Every time a consumer interacts with the Lancôme Paris brand in some way on social media they will gain redeemable points. Sharing products on Facebook, Twitter and Instagram is a guaranteed 25 points whereas fully interacting with the brand on either event is 50.
Social Media Makeup Rewards
The Lancôme Elite Rewards Service Gives Consumers Luxury Discounts
Trend Themes
1. Social-media-driven Reward Programs - Brands can leverage social media to incentivize customer engagement and reward loyalty.
2. Gamification of Brand Engagement - Using rewards in exchange for social media interaction can make brand engagement feel like a game to customers.
3. Personalized Social Media Marketing - Customized incentives can encourage deeper social media engagement and more enthusiastic brand advocacy.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can leverage social media to reward customer loyalty and build brand image more effectively.
2. Retail and E-commerce - Retailers can use social media engagement rewards to increase customer acquisition, retention, and satisfaction.
3. Marketing and Advertising - By creating effective social-media-driven reward programs, marketing and advertising agencies can help brands improve their overall social media strategy, engagement, and ROI.